Hatchards, Piccadily
January 15, 2026, 6:30pm — 187 Piccadilly, London, UK
Pints of Knowledge
January 28, 2026, 6:00pm — Soho Comedy House, 30 Dean St, London, UK
Cambridge Literary Festival
April 25, 2026, 10:00am — Cambridge, UK
International Literature Festival Dublin
May 15–24, 2026 — Dublin, Ireland
Bradford Literature Festival
July 3-12, 2026 — Bradford, UK
Iowa City Book Festival
October 2026 — Iowa City, IA
Boston Book Festival
October 17, 2026 — Boston, MA
The World in a Phrase
A Brief History of the Aphorism - Second Edition
Celebrating the short, witty, philosophical phrases known as aphorisms, this delightful history is an entertaining tour through the wisest and wittiest sayings in the world.
Aphorisms are literature’s hand luggage. Light and compact, they contain everything you need to get through a rough day at the office or a dark night of the soul. Aphorisms, the oldest written art form on the planet, have been going viral for thousands of years, delivering the short, sharp shock of old forgotten truths. Today, visual artists are mixing pithy language with compelling imagery and using social media to take the form into the future. In a world of disinformation and deepfakes, aphorisms point to the power of fresh debate over tired dogma and inconvenient truths over comfortable lies.
Starting in ancient China and ending with contemporary meme-makers and street artists, The World in A Phrase tells the story of the aphorism through brief biographies of some of its greatest practitioners, from the Buddha, Nietzsche, and George Eliot to James Baldwin, Audre Lorde and David Byrne. The World in A Phrase is for lovers of words and seekers of wisdom. This new edition of the New York Times bestseller features 26 additional aphorists and explores the aphorism in the age of social media, showing why these short sentences are the ultimate deep dives in an era when TL;DR has become a cultural catchphrase.
Read an excerpt from The Psychologist on how the Ukrainian government's official X account uses memes as aphorisms
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Praise for The Second Edition
“An accessible and funny guide to millennia of aphorisms.”
– Karl Whitney, Irish Examiner
“A definitive—and delightful—handbook to the hard-to-define aphorism.”
– John Kelly, Mashed Radish
“A museum of humanity held in the palm of one's hand.”
– Lee Seong-bok, South Korean poet and aphorist
Praise for The Original Edition
“Geary fell in love with aphorisms when, at 8, his eye wandered to the Quotable Quotes section of Reader’s Digest ... His attraction turned into a lifetime obsession, which he indulges to the fullest in ‘The World in a Phrase’, his entertaining love letter to the compact form.”
– New York Times
“Probably the definitive work on aphorisms, a love letter-cum-memoir disguised as a reference book ... fellow fanatics will be delighted.”
– Publishers Weekly
“It is impossible not to be swept along with Geary’s enthusiasm. He has illuminated some poignant observations of the significance of introspection.”
– The Times Literary Supplement
“What a pleasant, personal, thoughtful little book ... Geary’s account is full of wonderful aphorisms .... Delightful.”
– Booklist
Events
Upcoming Appearances
January 15, 2026, 6:30pm, 187 Piccadilly, London, UK
January 28, 2026, 6:00pm, Soho Comedy House, 30 Dean St, London, UK
April 25, 2026, 10:00am, Cambridge, UK
International Literature Festival Dublin
May 15–24, 2026, Dublin, Ireland
July 3-12, 2026, Bradford, UK
October 2026, Iowa City, IA
2025 World in A Phrase Appearances
Video talk: Literature's Peak Experience: How Aphorisms Work
October 10, Fairfax, VA
International Aphorism Conference
October 24-25, Wroclaw, Poland
November 10, 7pm, 1256 Massachusetts Ave, Cambridge, MA
November 12, 10am, Charleston, SC
November 15, 3pm, 5015 Connecticut Avenue NW, Washington, DC
in collaboration with The Rabkin Foundation
November 18, 7pm, 519 Congress St., Portland, ME
November 21, 6pm, 1708 Chestnut St., Philadelphia, PA
My Life in Fortune Cookies
February 12, 2026
After graduating from college, I moved to San Francisco, where I acquired a taste for Chinese food. The food is good, the portions are large, and back then the prices were cheap — important considerations for an impoverished recent graduate — and at the end of every meal you get a fortune cookie.
I never really liked the taste of these savories, a cross between desiccated cookie dough and a stale communion wafer. And the fortunes themselves are invariably trite and boring — “You will make a big trip” or “Success will soon be yours.” But serving up a little food for thought is the perfect way to end a meal. How much better, though, if the fortunes were actually provocative and interesting. The only solution, I decided, was to make my own fortune cookies.
After making a few inquiries, I found Golden Gate Fortune Cookies in Ross Alley, a dank, narrow lane off Washington Street in Chinatown. The firm’s fortune cookie factory was tiny — the entire workspace was about the size of a large kitchen — but this little establishment churned out a prodigious number of cookies. Cardboard boxes filled with them were stacked to the ceiling along all four walls, a tribute to the productivity of the two women who silently operated the machinery in opposite corners of the shop. I soon became a regular customer.
To make my fortunes, I typed all my aphorisms into two narrow columns on a standard sheet of letter paper. Then I made a couple dozen photocopies of this page and cut them up so that each aphorism was on its own rectangular strip. I stuffed these into an envelope and handed it to the man who always seemed to be standing in the doorway of Golden Gate Fortune Cookies smoking a cigarette. He, in turn, handed it to one of the two women. I then sat and watched as my fortune cookies were made.
I recently came across the sheets I used for my fortunes. Here is a photograph of the blank sheet onto which I typed my fortunes:

Each woman sat before an enormous black iron wheel, which looked like it had just fallen off a steam locomotive. The wheel, which rotated very slowly, was laid flat like a table, and its circumference was stippled with small depressions about the size of a Petri dish. As each depression came into position under a thin metal funnel, a dollop of dough squirted into it. The wheel then entered what looked like a model railway tunnel but was actually an oven, and by the time it emerged from the other side about thirty seconds later, the dough was baked into a miniature pancake, golden brown and steaming.
The women skewered each doughy medallion with a stick and lifted it from the wheel. Grabbing a fortune from a nearby tray, they swiftly inserted the aphorism into the soft, warm dough, deftly folded the cookie around it into its final croissant-like shape, and tossed it into a basket to cool. After about forty-five minutes, I walked away with one hundred of my own freshly baked fortune cookies, which I dropped into my trusty globe for distribution at the poetry performances I was giving at the time.
Here is a photograph of a sheet with my aphorisms on it:

And here is another sheet with my aphorisms and two aphorisms from my friend Alice Eckles:
If there were a word for every fish in the sea then a solid mass of fish the sea would be.
The slower you go the sooner you are.

At my current talks about aphorisms, I still pass around a globe and ask people to pick from it a slip with an aphorism on it. Fortune cookies not included, alas.
Books
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Wit's End
What Wit is, How it Works, and Why We Need It
Wit is often thought of as simply being funny. But wit is more than just having a knack for snappy comebacks. Wit is the quick, instinctive intelligence that allows us to think, say or do the right thing at the right time in the right place.
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I Is an Other
The Secret Life of Metaphor and
How It Shapes the Way We See the WorldNew York Times bestselling author James Geary offers a fascinating look at metaphors and their influence in every aspect of our lives, from ordinary conversation and commercial messaging to news reports and political speeches.
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Geary's Guide to the
World's Great AphoristsGeary's Guide is the result of a lifetime's obsession with aphorisms and a year's death-defying research in the British Library. More than 350 authors from around the world, some of whom appear here in English for the first time, are brought together in this lively and thought-provoking compendium.
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The World in a Phrase
A Brief History of the Aphorism - Second Edition
Celebrating the short, witty, philosophical phrases known as aphorisms, this delightful history is an entertaining tour through the wisest and wittiest sayings in the world. This new edition of the New York Times bestseller explores the aphorism in the age of social media, showing why these short sentences are the ultimate deep dives in an era when TL;DR has become a cultural catchphrase.
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The Body Electric
An Anatomy Of The New Bionic Senses
Drawing on fields as diverse as artificial intelligence and neuroscience, The Body Electric provides an exciting synthesis of the people and technology making the convergence between biology and technology possible, while addressing the psychological, social and philosophical implications of these startling developments.