The ‘black and white’ moral judgment metaphor—in living color

Posted on December 29, 2012
Filed Under Aphorisms, metaphor, wit | 1 Comment

Tom Jacobs of Pacific Standard has uncovered another nifty study of the unconscious influence of basic metaphors of morality, this one having to do with judgments of good and bad, right and wrong: “When faced with an ethical issue, do you tend to come down strongly in one direction or the other? Or do you opt for a more nuanced response? Newly published research suggests the answer may depend, in part, on whether you have been exposed to a metaphorically resonant visual cue. Specifically, it finds greater polarization of opinion among people who have peripherally gazed at a black-and-white pattern.” Read the full article here.

Comments

One Response to “The ‘black and white’ moral judgment metaphor—in living color”

  1. marty rubin on December 30th, 2012 4:58 pm

    If you paint a black picture, the picture will be black.

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